Broadcast Dialogue – The #Podcast: Troy McCallum on keeping Classic Hits radio fresh

On this episode of Broadcast Dialogue – The Podcast, Troy McCallum, program director of Toronto’s boom 97.3 (CHBM-FM).

McCallum joins us to talk about the challenges of keeping the Classic Hits format fresh, his incessant search for the next big idea, and the station’s new web series “The First Time.” 

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