Futuri-Nielsen study concludes radio is ready for time-shift revolution
A new Futuri-Nielsen study concludes that there is a “profound appetite” for time-shifted content among radio listeners, particularly among younger audiences, yet those opportunities remain largely untapped. The study, conducted this past January, looked at perceptions and attitudes of a variety of audiences to time-shifted audio. The email survey involved 602 radio listeners, A18+, who […]